Star Wars action figures
But starting in 1977, Star Wars toys (particularly those oh-so-cool action figures) were it. And we mean it.
Kenner hit an absolute gold mine when they signed the contract to produce these happy little bits of intergalactic goodness… so much so that when the toys were first released in 1977, the demand was so high Kenner had to offer kids vouchers for the figures finally came off the assembly line.
But we’re here to talk about the 80s, and in Star Wars terms, that means The Empire Strikes Back and Return of the Jedi. From Lobot to Princess Leia (in her Bespin Gown) to C-3PO (with removable limbs), the Empire line of Kenner action figures put the original Star Wars figures to shame, frankly.
And things only got better in 1983 when the Jedi line included the red awesomeness of the Emperor’s Royal Guard, Lando in his Skiff Guard disguise, and the woefully overlooked Rancor Keeper.
By the time the 80s were over, Kenner had sold a whopping 300 million figures– that’s more than the entire U.S. population at the time.
Beat that, Teddy Ruxpin.
We ♥ Star Wars action figures.