Mello Yello

“Mello Yello makes you feel so good so fast…”

In 1964, Pepsi bought the rights to a tasty, carbonated concoction called Mountain Dew. Fifteen years later (took ’em long enough), Coke decided to jump into the fray with a caffeinated, citrus-y beverage of their own.

And just like that, Mello Yello was born, entering the already-crowded citrus-soda playing field (along with Dew, Sprite, 7-Up, Rondo, Squirt, and Teem).

Among those of us who partook, there was general agreement that Mello Yello wasn’t too shabby, actually. We’re still not sure how a yellow soda whose name evoked memories of an age-old bathroom rhyme (If it’s yellow, let it mellow…) ever made it out of the testing phase, but we’re sure glad it did.

Plus, Mello Yello also had Vern in its corner (which can’t hurt), to go along with the caché of being the ‘new thing’ in the early 80s.

Sure enough, the marketing folks at Coke weren’t complete dummies after all. Mello Yello was an instant hit, and it’s still around and (relatively) popular today. Cheers!

We ♥ Mello Yello.

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~ by weheart80s on April 13, 2012.

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