Cinnamon Toast Crunch

Not that we didn’t love Lucky Charms, Sugar Smacks, or Apple Jacks… but we have to admit it sure was nice to see a new item on the breakfast cereal shelves in 1984.

Cinnamon Toast Crunch was touted as having been “sprinkled with real cinnamon and sugar for the delicious taste of homemade cinnamon toast”. And it was. It SO was.

Wendell and his baker buddies (who, no doubt, were friends with the Keebler Elves and the Pillsbury Dough Boy) stayed up all night making General Mills’ new creation for us. And though it did get, well, a little slimy if it sat in milk for too long, there was no denying the super-cool taste. Plus, it was, of course, ‘part of this complete breakfast’. So, there’s that

By the time the 90s rolled around, Wendell’s buddies had disappeared, and nowadays he seems to have retired altogether to that great toaster in the sky, replaced by the weird Cinnamon Toast Crunch square guys.

But we’ll always have the 80s–– when Wendell gave the decade a pretty great new cereal.

We ♥ Cinnamon Toast Crunch.

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~ by weheart80s on May 4, 2012.

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