“This is Your Brain on Drugs.”

To be honest, as most of us children of the 80s floated through our favorite decade listening to Mr. Mister and taking in the latest Eddie Murphy flicks, we weren’t thinking very much about doing drugs. That’s not to say, though, that drugs weren’t a big thing in the 80s. From the rise of crack to the uber-prevalence of cocaine, drugs were certainly a problem…and as much as Nancy Reagan thought “Just Say No” would actually make a difference, well… Come on, get real.

But then in 1987 we all got the message loud and clear, and it couldn’t have been more simple. All it took was a fried egg in hot pan.

Just like that, any thoughts you may have entertained about snorting the ol’ Bolivian marching powder went right out the window. It was one of the 80s’ biggest ‘Daaaaamn!’ moments, and though there obviously aren’t any statistics that can prove the PSA’s effectiveness, we’re willing to bet that it made a BIG difference. And, hey, if it only prevented ONE kid from picking up a crack pipe, it was worth it.

The spot was thought-up by the now-defunct Keye/Donna/Pearlstein agency, and it was directed by Joe Pytka, who went on to direct the videos for Michael Jackson’s “The Way You Make Me Feel” and The Beatles’ “Free as a Bird”, along with Space Jam.

It has since gone on to become a pop-culture phenomenon all its own, having been referenced in countless shows and movies, including The Simpsons, Married…with Children, Roseanne, Saturday Night Live, and Beverly Hills 90210 over the years. And in a 1997 article, Entertainment Weekly called it 8th best commercial of all time. (The Energizer Bunny was #1, for the record.)

The American Egg Board may have had a bee in their bonnet about it, thinking kids would watch it and think that EGGS were the problem…but, that’s the American Egg Board for you. For the rest of us, the fried egg did the trick. We continued to enjoy our breakfast with a cooked chicken embryo, but we sure as hell didn’t cook up some heroin with it.

Any questions?

We ♥ “This is your brain on drugs”.


~ by weheart80s on June 9, 2017.

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