Air Jordans

“It’s gotta be the shoes!”

1984 was a very good year for Michael Jordan. Shortly after winning the Naismith and Wooden NCAA Player of the Year awards, he was pick #3 in the NBA draft, won a Gold Medal at the Olympics in August, and signed a 5-year, $2.5 million contract with Nike.

Though HE might tell you winning the Gold Medal was the highlight of that list, we’ll tell him to his face that he’s full of hooey. It’s gotta be the shoes.

Air Jordans revolutionized the global shoe industry, and they continue to today—along with making MJ a veeerrrry rich man.

It all started in late 1984 (just after Michael signed), when Nike’s Peter Moore was tasked with designing the very first Air Jordan. Less than a year later the Air Jordan I dropped, and every year since then, the release date of the new Jordans has been very much “a thing”. (We’re on XXXI now, if you’re one of the few not keeping track. The XXXII is expected soon.)

Beyond just the shoes themselves, we got bombarded by no shortage of ads, hype, and endless marketing and promotion. Spike Lee, fresh off his successful 1986 directorial debut She’s Gotta Have It signed up with Nike himself to write, direct, and star in a series of Air Jordan commercials, featuring Jordan alongside Mars Blackmon, the character Lee himself played in that movie. Brilliant!

…and we haven’t even mentioned the now-iconic Jumpman logo that’s been a part of the brand ever since the launch of the Jordan III in 1988.

Air Jordan is still one of the most iconic, most profitable, and most widely-recognized brands in the world today. Sure, they may be “just shoes”, but they were born in the 80s, and as we all know, that makes them extra awesome.

It’s definitely the shoes.

We ♥ Air Jordans.


~ by weheart80s on June 21, 2017.

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