Ray-Ban Wayfarers

“You got that hair slicked back and those Wayfarers on, baby…”

Needed to look cool in the 80s? Well, you could pop your collar (we love it!), peg your jeans (yep, we love that, too!), and treat yourself a bodacious Flock of Seagulls haircut (how could we not love it?)…

…or you could just throw on any old outfit, and grab your Ray-Ban Wayfarers.

The ultimate 80s accessory, these ubiquitous sunglasses ruled the decade. From TV (Moonlighting, Miami Vice) to movies (Risky Business, The Blues Brothers) and, of course, music videos (Sunglasses at Night, Lucky Star), there weren’t many places you could look in the 80s and not see Ray-Ban Wayfarers.

Interestingly enough, it wasn’t by accident.

In the early 80s, Ray-Ban was struggling to recover from lagging sales, so it decided to sign a product placement deal. One hell of a product placement deal. And, man, did it work.

Suddenly Wayfarers became more popular than Rubik’s Cubes. Of course, they were much cooler than Rubik’s Cubes, so there was that…

How cool? Well, our favorite shades are still around (and still trés cool) today. Frankly, we couldn’t be more proud.

We ♥ Ray-Ban Wayfarers.

~ by weheart80s on May 31, 2010.

3 Responses to “Ray-Ban Wayfarers”

  1. unic and dashing

  2. black jeans black coat white shirt and matching black gogle

  3. Hi, I needed to research 80’s male fashions for a novel I’m writing and Google flashed up your site. Great blog. It had the info I needed, all in a nutshell. But the reason I clicked ‘reply’ was to say I love your writing style. It’s a real voice. Got the zing of life in it! Cheers, Kate

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